Caesars Entertainment Corporation is taking mobile sports bets in New Jersey following the launch this week of the Caesars Casino & Sports app which is available through the App Store and on CaesarsCasino.com for Android users. This move allows anyone in the Garden State who downloads the app to place bets on their favorite sporting events, including professional football. They can also play over 400 casino games including slots, table games, and video poker.
“Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events,” said Mark Frissora, CEO and president of Caesars. “Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space.”
Scientific Games will power the app via its OpenBet technology, providing players with intuitive and sleek solutions, while enhancing the sports betting experience through the mobile app and at Bally’s, Wild Wild West and Harrah’s Atlantic City.
Following the Supreme Court’s PASPA ruling in May and receipt of regulatory approvals, Caesars began taking sports bets at two of its New Jersey properties as well as its two Mississippi properties. As part of its sports betting growth strategy, the firm plans to introduce retail locations and expand its mobile offerings in additional states when and if it becomes legal and economically attractive for it to do so.