Altenar pens pan-Latin America sportsbook deal with GanaPlay

Latin America
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Altenar has put pen to paper on a partnership agreement with Latin American-based operator GanaPlay to provide its sportsbook platform across the region. 

Expanding its footprint in Latin America, the agreement sees Altenar’s multi-channel tech go live with GanaPlay across South American and Central American markets, as it seeks to become a big player in the region. 

Altenar’s sportsbook offering includes tailored Latin American betting options including sports betting, virtual sports betting, lottery and international sports.

The deal will boost GanaPlay’s online and retail offering as Altenar proves an omnichannel experience for sportsbook partners, utilizing the firm’s in-house retail terminal system. 

Vasileios Michail, Junior Account Manager at Altenar, said: “Our sportsbook solution is best-in-class and we are delighted to offer this to our new partner, GanaPlay. 

“We want to help our partners to achieve their goals and provide countless players with high levels of engagement, and the adaptable nature of our solutions allows us to do just that.”

GanaPlay takes bets on over 50 categories of sports and events in Latin America and hires over 300 analysts to power betting on over 40,000 live sporting events each month. 

The operator has noted that it expects a spike in activity following the omnichannel sportsbook provision from Altenar. 

Beginning this week, the rollout will be gradual, and the operator outlined that Altenar’s platform will enter even more LatAm markets in the coming months. 

Andres Felipe Clavijo, CEO at Ganaplay, said: “We are thrilled to announce a deal with Altenar to offer our award-winning product to the LatAm markets.”

“I’m sure that with their omnichannel software and exciting tools such as Betbuilder and Partial Cashout, we will continue our exponential growth in the region. We’re excited to get started.”