FlowPlay, the developer of immersive gaming platforms for casual and sports wagering games and social casinos, has launched its second in-game fundraising campaign of the year. In partnership with the American Cancer Society, and in honor of Breast Cancer Awareness Month, the campaign will raise money in FlowPlay’s flagship social casino, Vegas World.
Funds will be directed to future breast cancer research, support patients and further promote awareness about prevention through the American Cancer Society. They will directly support the many patients who are living with breast cancer today, along with future research for preventative care. FlowPlay will also be donating additional funds following the in-game campaign.
“FlowPlay and its community of millions of gamers have championed our causes since 2016, donating more than $175,000 through in-game fundraisers,” said Daniel Widner, Distinguished Partners vice president, American Cancer Society West Region.
“The FlowPlay community has continued to make cancer awareness and patient support a priority, which is why we are now offering exclusive “Gamers vs. Cancer” charms, which are part of our initiative to expand our digital fundraising footprint within the gaming community.”
Running until November 4, FlowPlay will offer a virtual, in-game American Cancer Society-branded charm for players to purchase in support of the cause. During a similar campaign earlier this year, the FlowPlay community raised more than $50,000 to support the American Cancer Society’s patient lodging and Road To Recovery programs in King County, Washington.
“Sadly, nearly every person today has been impacted by cancer in some way, and it has become a cause near and dear to our player community,” said Derrick Morton, CEO of FlowPlay.
“The American Cancer Society truly makes a difference in cancer research, prevention and patient support, which is why we urge our players to give generously to its programs, as will FlowPlay in our contribution. As a member of the ACS Washington CEOs Against Cancer chapter, I’m so proud of the continued support from our player community, which exceeds our expectations every year.”
Since 2015, FlowPlay has raised over $235,000 for charity causes, with $60,000 being donated to other organizations through similar in-game campaigns, including GirlStart and earthquake relief in Nepal.