OpenMarket: A single source of content and sports betting services

Operators looking to crack the US market should see OpenMarket as their single source of content and sports betting services, while suppliers eyeing a piece of the PASPA-less pie can embrace the convenience of a single integration route to reach multiple operators.

That’s what we learned from SG Digital at this month’s SBC Summit Barcelona – Digital, through a presentation delivered by the firm’s VP Commercial Yiannis Stathis.

You can click here to watch the complete presentation from the event, or find the video embedded above.

He told delegates that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships.

OpenMarket was launched as the sixth component of the wider OpenSports sportsbook solution for SG Digital. It joined OpenBet (betting engine), OpenPlatform (player account management), OpenTrade (trading services powered by Don Best) and OpenEngage (front-end customisation), all five underpinned by the “enabler” – OpenAccelerate.

Stathis proceeded to lay out the key benefits of the company’s one stop marketplace to “power player-ready sports betting experiences”.

Explaining how it can help operators to tackle key challenges, particularly in COVID times, he added: “We are focused on three principles – simplicity, efficiency and time to market. Every single operator is trying to identify synergies to create more value via less effort for their business. The introduction of OpenMarket is a key lever towards that.”

Stathis confirmed that it has already launched OpenMarket with both William Hill and GVC as it works towards integrating its complete network of operators, before adding that – as a proposition – it also “applies to non SG Digital platform operators”.

He even provided a helicopter view of the suppliers already signed up to the OpenMarket ecosystem, described as “best of breed” across six key categories – esports, virtuals, data feeds, intelligence, free-to-play and user experience.