Everi Holdings has leveraged its Venuetize mobile app platform to launch phase two of Churchill Downs Racetrack’s mobile experience.
Phase Two of the launch sees the utilization of the “unique features” of both the Kentucky Derby and Churchill Downs Racetrack, offering users a 2-in-1 approach.
This 2-in-1 approach allows both Kentucky Derby and Churchill Downs Racetrack to have their own user interface and content feeds. The Kentucky Derby will allow fans to access their tickets for the event as well as offer all race highlights. Furthermore, the app will contain event maps and push notification alerts for all Derby Week guests.
“Venuetize is an important component of our focus on helping our customers with mobile-first patron engagement initiatives,” said Darren Simmons, Everi Executive Vice President and FinTech Business Leader.
“This next-phase deployment with Churchill Downs Racetrack showcases the flexibility offered by the Venuetize platform to help one of the most recognized brands across the sports, venue and entertainment markets further enhance their fans’ experience.
“The Venuetize platform brings significant benefits to help engage fans while being flexible to meet the unique needs of the iconic Churchill Downs Racetrack and Kentucky Derby.”
The first phase of the app, launched in September, offered a 365-day racetrack experience with ticketing functionality, maps of the venue, full race calendars with post times, results, and odds, access to expert picks, messaging, and a content hub with videos, news, social and lifestyle blogs.
“We are thrilled to launch this next iteration of the Churchill Downs app,” added Casey Ramage, VP of Marketing and Partnerships at Churchill Downs Racetrack.
“Our fans will be able to engage directly with the Kentucky Derby brand and event, whether you are watching at home or joining us at the track for Derby Week.”