Sportsbook operator PointsBet has been designated as an Official Betting Operator of the PGA TOUR as part of a multi-year content and marketing relationship between the two organizations.
By joining the TOUR’s Official Betting Operator program, PointsBet will have rights in the United States to use PGA TOUR marks, as well as rights to advertise within TOUR media and TOUR partner platforms. It will also gain content and video rights allowing it to create pre-game and post-game betting programming, plus distribution of highlights to users who have placed bets.
The PGA TOUR and PointsBet will also collaborate to deliver odds-based content to fans via TOUR Digital Platforms like PGATOUR.COM and the PGA TOUR app.
“We are thrilled to work with PointsBet, a world-class brand with an exciting vision for golf’s potential in the betting space,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media and Gaming.
“PointsBet has made a substantial commitment to golf through a deep and robust product offering and an emphasis on live, in-play betting, both of which will translate into greater audience development and fan engagement for the PGA TOUR. PointsBet’s golf products are experiencing incredible growth, which lays the foundation for a very successful relationship.”
Johnny Aitken, PointsBet USA CEO, commented: “The PointsBet team is thrilled to partner with the PGA TOUR and work closely with a forward-thinking group that also recognizes golf’s propensity to invest in sports betting innovation.
“PointsBet owns and operates its technology from end to end, meaning we possess full control over the product we offer. This allows us to introduce bet types that cannot be found elsewhere, offer a deeper slate of options both pre-tournament and in-play, and enhance the viewing experience via a faster and more seamless app. As golf betting continues to rise, we are positioned well to innovate and grow with the PGA TOUR.”
Since its US launch in 2019, PointsBet has recorded impressive golf gaming growth, offering 500% more bet types for PGA TOUR events versus the industry average. In 2020, over half of the firm’s golf handle has been generated by in-play, live betting as opposed to outright tournament/round bets.
According to the company, compared to the same [June-July events] last year, in-play golf betting has seen a 65% increase in bet count, in unique bettors, and in total amount of money wagered.