IGT has penned an agreement with Ruby Seven Studios which sees the global gaming firm supply more of its content library to the studio as it expands its reach across regulated markets.
Under the provisions of the deal, Ruby Sevens’ content library will be bolstered by the additions of several IGT titles including Wheel of Fortune slots, Top Dollar Premium, Wolf Run Eclipse amongst others.
“We are excited to expand the Ruby Seven Studios content portfolio with a great selection of IGT games,” said Michael Carpenter, Ruby Seven Studios Founder and CEO. “This IGT content includes some of the biggest and most popular names in slots, and now our partners will be able to offer it to players in their favorite social casinos.”
This news comes shortly after IGT posted its Q4 and 2022 results, revealing that the gaming division of its business had recorded exponential growth, with its operating profit increasing by 432% YoY in 2022.
This was boosted, the comedy said, by ‘significant operating leverage’ and reduction in its overall cost base, though it did suffer higher supply chain costs.
By expanding its gaming reach even further through this deal, IGT will hope to continue on this growth trajectory as its lottery unit showed signs of stagnation through 2022.
This deal also comes as the firm shores up its PlaySports sportsbook solution, which recently gained traction in Ohio. It penned a deal with BetSkybox for the provision of its PLaySports retail betting kiosk.
“IGT is very pleased to establish this relationship with Ruby Seven Studios as we expand the offering of our proven land-based and online casino gaming content in the social casino space,” said Jennifer Fales, IGT VP of Global Licensing and Social Casino Gaming.
“We’re providing Ruby Seven Studios with content that players know and love, and the tribal casinos who have partnerships with Ruby Seven Studios have experienced great success with the land-based versions of these games.”