IGT has expanded its sports betting presence in the US once more as it has agreed a deal to deploy its PlaySports platform at the Treasure Bay Casino and Hotel in Mississippi.
Under the agreement, IGT will deploy its PlaySports sportsbook platform to the Treasure Bay Casino and Hotel in Mississippi, replacing its former retail sportsbook capabilities.
The provision includes IGT’s PlaySports solution, with on-premise mobile technology, and IGT’s PlaySports trading advisory services.
“Converting to IGT’s high-performing PlaySports technology allows Treasure Bay Casino and Hotel to enhance our current sportsbook offering and engage players with new avenues for betting,” said Jeff Prusinowski, Treasure Bay Casino and Hotel Biloxi, MS, Corporate Vice President of Operations.
“The addition of on-premise mobile betting provides superior player convenience, enabling patrons to place wagers from almost anywhere within our casino property, and establishes a first-rate platform from which to launch statewide mobile sports betting should it be legalized. We’re excited to partner with IGT PlaySports for the next generation of our sportsbook.”
The deal comes days after IGT agreed to deploy its PlaySports platform at the Betfred at Mohegan Sun Sportsbook in Nevada.
Initially rolling out via retail, the deal will also see IGT provide Betfred with mobile sports betting capabilities.
“The flexibility and high performance of IGT PlaySports’ proven platform, hardware and tailored services allow Treasure Bay Casino and Hotel to grow its sportsbook operations with confidence,” added Joe Asher, IGT President of Sports Betting.
“We expect that the casino will maximize the potential of its sports betting offering and benefit from IGT PlaySports’ vast experience and leadership in the US sports betting market.”
