IGT has expanded its position in the Nevada sports betting market after signing a deal with Betfred for the provision of its PlaySports tech.
Under the provisions of the deal, Betfred will utilize PlaySports tech to power both its retail and mobile sports betting venture in Nevada which has recently opened.
Betfred launched in Nevada last week at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, which had previously lay dormant for two years.
It marks IGT’s first involvement with Betfred in the US as the UK-headquartered company aims to expand stateside.
“IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports.
“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
To begin with, Betfred has launched just retail betting in Nevada – which it has built a strong reputation for back home in the UK – before following up with a mobile launch in the future. IGT’s PlaySports platform is set to be the power of both platforms.
Joe Asher, IGT President of Sports Betting, added: “I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It’s an honor to work with Fred’s team in the US as they introduce the Betfred product in Nevada.
“IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
