Checkd Group has launched its Smart Picks tool with its FlashPicks brand in North America to help users “make more informed betting decisions.”
Based on Smart Acca technology and popular with UK bettors, Smart Picks will assist users by utilizing historical statistics and betting data to highlight teams that are performing well.
Developed and tailored for the North American market, the tool will allow users to filter contests by all matches in the current season, the last five fixtures, home and away games, or head-to-head to create selections across moneyline, spread, and total markets in both the NFL and NBA.
SmartPicks will be available to FlashPicks users in 24 US states where online sports betting is regulated as well as Ontario, with more sports and additional features set to be added to the service in the coming months.
“North America is a key strategic region for Checkd Dev and in developing the Smart Picks solution, we are taking what we have learned from our successes in the UK market and adapting it in line with regional betting preferences,” commented Adam Patton, Checkd Dev MD.
“This is only the start of a process and we will be adding more sports to the current selection in the coming months.”
FlashPicks was launched in February last year and has since gained over 500,000 unique visitors and 1.4 million website sessions. Its headline show ‘For Bettor or Worse’ has earned over 400,000 total views and 20,000 listens across all platforms.
The website offers free picks and betting tips across a range of US sports and sign-up deals with operators such as DraftKings, FanDuel Sportsbook, BetMGM, Caesars Sportsbook, bet365, and PointsBet.
Patton added: “The launch of Smart Picks is the latest milestone as we continue to make rapid progress with our FlashPicks brand, which is already resonating with sports bettors only a year after launch.
“These are exciting times for our business on both sides of the Atlantic.”
In December, Checkd Group agreed to a partnership with Xtremepush to enhance its Betting Hub app player interactions in the US and the UK.