27th Gaming Group looks to expand within LatAm and beyond

27th Gaming Group Hugo Baungartner
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27th Gaming Group Hugo Baungartner
Hugo Baungartner

Platform and product provider 27th Gaming Group has made its name as a major player in Latin America with its BetConnections product, but heading into 2023 it is looking to gain more traction in other facets of the gambling world, particularly horse racing.

27th Gaming Group VP of International Gaming Hugo Baungartner spoke with SBC Americas about their flagship products as well as new developments that would be of interest to Latin American operators and beyond.

SBCA: Tell us about the peer-to-peer Betting Exchange launch from Betconnections, part of the 27th Gaming Group?

Baungartner: BetConnections, a leader in sports betting, has announced the launch of Betting Exchange, a peer-to-peer product that expands the company’s offerings. The new vertical features a wide range of domestic and international soccer competitions, as well as popular US sports such as MLB, NFL, NHL, and both collegiate basketball and NBA.

Designed with flexibility in mind, Betting Exchange is primed for all regulated Latin American markets and is slated for expansion into the US and Europe once final certifications are complete. This expansion will be implemented on a market-by-market basis, following thorough research into local player behavior.

Partners of BetConnections can easily access Betting Exchange thanks to the igaming platform’s advanced technology and agile development. Don’t miss out on this exciting new addition to BetConnections’ sports betting offerings.

SBCA: Betconnections features a horse racing product, can you tell me more about this?

Baungartner: We are pleased to announce the continued success of our Horse Racing Live platform, a market-leading offering that enhances our sports offerings. Our platform provides the most comprehensive information available, offering data on international racetracks and live betting functions for our operators.

In addition, we are thrilled to continue offering our Horse Auction product, which allows customers to fully immerse themselves in the excitement of virtual horse purchases by participating in stable bids. This unique feature adds another layer of engagement for our customers.

With these two innovative offerings, we are confident that we can provide an unparalleled horse racing experience for our customers.

SBCA: Your Centre Horse software is the foundation of the product, how does it work?

: Our horse racing betting platform offers a truly unparalleled selection of tracks from around the globe. In addition to the top circuits in the USA, Canada, the UK, Australia, Japan, and Hong Kong, we also cover all of the important classics in the UAE and Dubai. This means that you have access to the best of international horse racing all in one place.

But that’s not all. We also offer extensive coverage of Latin American horse racing, with races from Mexico, Panama, Ecuador, the Dominican Republic, Chile, Uruguay, and Argentina. This means that you can experience the thrill of betting on horse racing from every corner of the world.

To make sure you have all the information you need to make informed bets, our platform also provides a wealth of informative content, including magazine articles, interviews, forecasts, analysis, and results. We also offer real-time video coverage, so you never miss a moment of the action. With all of these features and more, we are confident that our platform is the most modern and reliable choice for horse racing enthusiasts everywhere.

SBCA: Are there any enhancements that have added to the horse betting experience?

: At our company, we are always striving to enhance the experience for our customers, and our platform now offers a range of equestrian engagement tools to do just that. One of these exciting tools is the first real-time auction software in the industry.

On this platform, players can compete against each other to place the highest bid and secure ownership of a horse in a selected race. If the chosen horse goes on to win the race, the player will receive all the winnings from the other horses that were auctioned. Our auction software can be run independently on each website, or it can be connected to a larger network that aggregates a large number of users and raises the prize amounts to even higher levels.

We are confident that these innovative tools will add a new level of excitement and engagement for our customers, making our platform the premier destination for horse racing enthusiasts.

SBCA: What kind of bettor do you think this will appeal to, particularly in Latin American markets?

Baungartner: Our horse racing betting platform is perfect for those who want a truly immersive and enjoyable betting experience. Not only does it offer the chance for significant wins, but it also has a strong social element that makes it truly special.

We are excited to explore the opportunities for horse racing in Latin America, where there is a passionate fanbase in countries such as Mexico, Argentina, and Paraguay. Whether you’re a seasoned betting pro or new to the world of horse racing, we have something for everyone on our platform.

SBCA: Are there any other major moves on the horizon for 27th Gaming Group?

Baungartner: 27th Gaming Group is excited for what 2023 has in store. Fusion will be expanding its operations to Mexico and Guatemala by installing its first machines in the region, which we expect to be completed in the first quarter of the year. Jackpot Software will continue to develop and release games tailored to specific player preferences. In addition, BetConnections will complete the certification process to enable further expansion opportunities, and we are also closely monitoring the growth of the Brazilian lottery market.