With big changes currently affecting how UK gaming operators address their customer base over onboarding, verification, and affordability, it’s merely a matter of time before the US adopts a similar approach according to Adam Doyle, Head of Gaming at RiskNarrative.
Speaking at the recent SBC Summit North America conference, he took time out to explain more about the company’s current status, having been acquired by LexisNexis Risk Solutions, while offering a broader picture of its US plans.
On the changes to rules affecting gaming firms around communicating and interacting with customers, he outlined that at some stage US operators should anticipate more stringent policies coming their way.
“The traditional onboarding and verifying of customers – who they say they are – and things like affordability is very topical,” he said. “So I think measures are being put in place. As we typically see the UKGC is normally the early adopter of these rules and changes.
“It will happen (in the US) and a lot of these operators are actually standardizing it, so what they’re doing in the UK – I think we’re looking at a very similar process.
On the wider outlook for RiskNarrative in the US, he said: “We were acquired by LexisNexis in August of last year and obviously LexisNexis is a North American business. So we already currently have a significant amount of operators that use the service. I think what you’re going to see with RiskNarrative is us bringing in additional solutions for operators.
“Currently with LexisNexis you’ll see the traditional onboarding of players. What you have with the TruNarrative (RiskNarrative) platform is that it’s giving operators the ability to continually monitor players with all these different rules and regulations. It’s going to give operators the ability to have more access to solutions and services.”
Doyle’s video interview can be viewed HERE