Spotlight Sports Group has upgraded its Superfeed engine to offer more content across different markets and sports leagues.
The upgrade will see the volume of betting prompts delivered for each match by 100%, catering to player and interval market’s growing popularity and enhancing Superfeed’s content engine.
The resulting updates will give bettors “relevant and insightful content” across several betting markets, seen as a “natural progression” to help Superfeed continue growing its content output.
“We know from numerous trials that our Superfeed product is highly effective at increasing engagement and informing customers as they make their betting decisions,” commented Rob Black, B2B Sales Director at Spotlight Sports Group.
“With these new advances, we are able to supply an even greater volume of insights for pre- and in-play bettors. With the growth in popularity of player prop markets, it’s great to be able to support our customers with valuable betting insights across these key markets on a large scale.”
Covering more than 80,000 sporting events annually in over 70 languages, Superfeed offers pre-play insights for a variety of sports and in-play content for 90-plus football leagues, greyhounds, and horse racing.
Any portion of Superfeed can be implemented into any platform via API or widget integration. The content engine can be integrated into any bookmaker or sports publisher platform.
Back in November, Spotlight Sports Group made changes to its leadership team, promoting Mark Renshaw to the role of CEO.
