Sports betting broadcaster VSiN has joined the American Gaming Association’s (AGA) Have A Game Plan responsible gaming initiative, becoming the latest in a long list of participants.
As sports betting continues to be legalized across the US, Have A Game Plan encourages responsible gaming by teaching players the key things to remember whilst wagering.
Beginning in 2019, the initiative has over 30 partners across the sports betting industry, including operators, sports leagues, teams, media firms, and suppliers.
As part of its participation in the scheme, VSiN will make on-air public announcements across its digital channels, social media, and regional sports networks, as well as national and local radio, informing players on how to bet safely.
“As the first sports media company dedicated to providing sports betting news and analysis, we believe that consumer education is core to VSiN’s strategy,” stated VSiN’s General Manager, Len Mead.
“We hope that partnering with AGA’s Have A Game Plan campaign will further this commitment with dedicated responsible gaming messages.”
DraftKings, the owner of VSiN, is also partnered with the AGA on the Have A Game Plan scheme. Initially penned in 2021, the operator promotes responsible gaming messaging across its nationwide retail sportsbook portfolio.
Key messaging from the Have A Game Plan initiative includes: Setting a budget and stick to it; Keeping it social—sports betting is a form of entertainment for adults; Knowing the odds; and Playing with legal, regulated operators.
“VSiN pioneered sports betting media and is a go-to source for new and experienced sports bettors alike,” added AGA’s Vice President of Strategic Communications and Responsibility, Cait DeBaun.
“Meeting consumers where they are is critical to consumer education and we’re excited for Have A Game Plan to reach VSiN’s highly engaged audience.”
DeBaun spoke with SBC Americas back in September to mark the AGA’s Responsible Gaming Education Month, in which she discussed the need for industry-wide collaboration when it comes to effective RG.