DraftKings Network is adding to its weekly programming lineup.
The free-to-watch offering announced on Monday that it will be launching a new women-led sports show, “Good Follow,” this summer. The one-hour program, hosted by award-winning content creator Megan Reyes, will be providing the latest in women’s sports on DraftKings Network through interviews and discussions. Good Follow will also see former Texas Southern University golfer Logan Hackett serve as a contributor.
“Engagement with women’s sports is at an all-time high, and we couldn’t be more excited to expand our programming to include a women-centric sports show to our content portfolio,” said DraftKings VP of Content Stacie McCollum. “At the core, a ‘Good Follow’ is someone who unapologetically moves culture forward within or adjacent to women’s sports. Our approach to this show aligns with growth trends we’re seeing within the space and from our customers as they interact with women’s sports across all our products.”
Good Follow, which is a collaboration with Meadowlark Media, will debut on June 7 on DraftKings Network. DraftKings will also be working with Meadowlark ahead of the program’s debut during the WNBA Draft, which takes place on April 15. DraftKings and Meadowlark will be providing comprehensive coverage of the event through various social media channels. The two entities will also deliver additional women-focused content.
DraftKings enhances women’s sports offerings
The company’s commitment to women’s sports is also evident in its betting markets.
DraftKings is making efforts to bolster its offerings but providing more markets for women’s sports, including basketball, ice hockey, tennis, and soccer. The operator is currently capitalizing on an NWSL season that kicked off in March and concludes in November.
The operator is poised to gain more interest in women’s sports when the WNBA season begins on May 14 and during the Paris 2024 Olympics, which takes place from July 26 through Aug. 11.
