Sportsbook software company Amelco has partnered with software and full-service platform provider Pariplay this week. The deal sees the former integrate the latter’s Fusion platform into its wider full-service offering and marks further US expansion for its growing igaming portfolio.
Pariplay, part of Aspire Global, offers more than 12,000 games from a broad base of global suppliers through its Fusion platform, with Amelco also set to receive Pariplay’s top proprietary titles, including high performers Stallion Fortunes, Mystery Fox and Dragons of the North.
Licensed in more than 16 regulated markets, Pariplay’s integration of its Fusion platform will also enable Amelco to offer its operator partners a wealth of conversion and retention tools to increase engagement and acquisition levels.
Amelco’s presence in the US has grown to encompass six states as it continues to enhance its complete one-stop solution for US operators.
Pariplay, meanwhile, has experienced strong growth over the last year with several global high-profile deals announced. The firm also recently strengthened its foothold in the US market with the supplier’s content already live in New Jersey, with Pennsylvania and Michigan to follow soon.
Commenting on the deal, Brandon Walker, Head of Amelco US, said: “We’re very happy to partner with Pariplay, who bring a wealth of experience and a highly impressive platform to expand our offering.
“This deal is testament to our continued plans to expand across the US, as we aim to offer one of the most comprehensive sportsbook, casino and PAM platforms available stateside.”
Christine Lewis, Chief Commercial Officer at Pariplay, added: “Amelco has a proud reputation as a leading full-service sportsbook supplier and we’re very pleased to partner with them. Our Fusion™ platform is one of the shining lights in our wider offering and we look forward to working together to reach new heights.”