SIS (Sports Information Services) has penned a deal with Esterlarbet to ensure its entry into the Chilean online gambling market.
Bolstering in Latin American positioning, SIS will provide its Live Racing Content to the operator including global race meetings from Canada, Dubai, Germany, Hungary, Latin America, Mauritius, Mexico, Saudi Arabia, Singapore, Spain, and the United States.
Moreover, the firm will also provide its 24/7 racing content from the ‘premium’ UK and Irish racing competitions.
Oscar Murueta González, Commercial Executive for LATAM at SIS, said: “Estelarbet’s growing online presence in Latin America is the ideal platform for our market-leading 24/7 Live Racing content.
“This deal represents our debut in Chile and will see Estelarbet benefit from access to the wealth of quick-fire betting opportunities our services provide, and we are sure that Estelarbet’s online customers from across all the territories will be highly engaged by our racing content offer.
“Estelarbet is keen to grow its turnover and we have no doubt that our partnership is going to be of great benefit in achieving that aim.”
Through the deal, Estelarbet will gain access to over 65,000 live horse races per year from over 170 racetracks globally.
As a result, the operators will be able to offer profitable short-form betting content to its punters across Chile, Peru and Ecuador with races taking place on average every three minutes.
Sebastián Salazar, CEO at Estelarbet, said: “SIS’ package of market-leading racing channels offers exactly the quality of overall betting experience we’re looking for and it is going to add significant value and new opportunities for us to drive incremental revenue.
“We are confident that our customers will engage well with the breadth of racing betting markets that they are now able to access, and we’re excited at the prospect of our continued collaboration on future new content.”
SIS has recently elevated its LatAm positioning, last month sponsoring the Argentine Derby which took place at Gran Premio Nacional.