SIS to sponsor Argentine Derby to enhance LatAm visibility

Sports Information Services (SIS) has penned a deal to sponsor the Argentine Derby, the Gran Premio Nacional, in Buenos Aires at the weekend
Image: Shutterstock

Sports Information Services (SIS) has penned a deal to sponsor the Argentine Derby, the Gran Premio Nacional, in Buenos Aires at the weekend. 

Taking place at the Hipódromo Argentino de Palermo, the race is one of the most important in the Argentine calendar. SIS is aiming to build upon its partnership with the racetrack, where it is the exclusive global distributor of pictures and data.

The deal grows SIS’ presence in Latin America, where it covers over 27,000 races in the likes of Argentina, Brazil, Chile, Mexico, and Uruguay.

Michele Fischer, Vice President of SIS Content Services, said: “The Gran Premio Nacional is a major highlight of the racing calendar in Argentina, and we are delighted to sponsor this year’s race given our long-standing partnership with the Hipódromo Argentino de Palermo racecourse.

“Racing in Latin America has long been of great importance to SIS and we are keen to continue to expand on our existing commitments with our valued partners. We look forward to a highly competitive race which is sure to attract great interest worldwide.”

The Hipódromo Argentino de Palermo hosts 69 group races per year, including events such as Gran Premio República, Gran Premio Polla de Potrillos y Potrancas, and Gran Premio Selección.

Hernan Fucile, Director of Simulcasting Operations at Hipódromo Argentino de Palermo, added: “We’re delighted to have enhanced our partnership with SIS, which has built a solid reputation as a trusted provider of international racing content for many years, to encompass the sponsorship of this prestigious race.

“The Gran Premio Nacional is sure to entertain and thrill racing enthusiasts both here at the course and those following the action around the globe.”