Sportsbook and platform provider Amelco has agreed to a partnership deal with BetSwap Limited, a fully integrated online secondary marketplace for sportsbooks, boosting its offering in the US.
Through the agreement, Amelco will be able to help its US-based operator partners engage with players in a new way via a secondary market for the buying and selling of active betslips between players within their sportsbook.
BetSwap’s platform allows players to buy and sell active betslips with other players on their sportsbook of choice, before or during a match, as long as the outcome hasn’t been settled.
Brandon Walker, Head of Amelco USA, stated: “At Amelco we are all about innovation, new products, and staying ahead of the curve. We are thrilled at the prospect of working with new providers – this deal enables Amelco to provide partners with an enhanced betting experience, giving them an exciting new way to exit betting positions at high margins.”
The BetSwap integration will allow Amelco’s US partners to engage with their players via the marketplace and through the social elements attached to the buying and selling of active betslips.
Brent Winston, Co-Founder and CEO of BetSwap, added: “We are very excited to be partnering with Amelco in order to bring our innovative solution with industry-first functionality to one of the most respected platform providers in the industry.
“We believe this partnership will provide an enjoyable and competitive new way for players to interact with their sportsbook – and other players – all while enhancing their betting experiences. Amelco’s track record for innovation and growth makes them a perfect partner for BetSwap as we expand our presence not only in the US, but globally.”
Amelco’s platform is now live in 11 states, providing sports betting and trading platforms to multiple tier-one operators.