Bayes Esports has hit two milestones in its US expansion strategy after expanding its partnership with bet365, and becoming a licensed esports data supplier in New Jersey and Colorado.
The two new licenses will “pave the way” for Bayes Esports to offer betting services and official esports data to sportsbook operators across both the Garden and Centennial States.
Additionally, Bayes Esports has become “the first registered supplier in the US to leverage official esports live data directly from a game publisher” – something that the Berlin-based company believes will “support the next generation of online betting experiences”.
Amir Mirzaee, COO and Managing Director of Bayes Esports, noted: “Back in May when we announced the closing of our financing round, we stated that we were looking to expand into the US market and that we were looking to become a licensed betting supplier.
“Today, just a couple of months later, we have kept our promise. The betting market in the US is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets in the near future.
“Out of all the states, New Jersey and Colorado happened to be the most progressive and open to innovation, but we expect others to follow suit very shortly.”
bet365 will also extend its agreement with Bayes Esports in a deal which will build upon the company’s tech stack.
Bayes Esports noted that it is “actively working together” with governing bodies across the US which will shape legislation to permit live online betting in 31 US states. It will also allow for the legalization of esports betting in nine states.
Among those regulatory bodies is the Nevada Gaming Control. Bayes Esports stated that the discussions will focus upon the ways that legislation can be formed “ to ensure live online betting and esports betting can be offered legally and responsibly”.