Sportradar has sealed a new partnership with Tennis Data Innovations (TDI) to expand the distribution of official ATP Tour and ATP Challenger Tour tennis data and enhance the experience for tennis fans globally.
Introducing a new secondary feed, Sportradar has stated the partnership will enable the delivery of betting-related services based on official ATP Tour and ATP Challenger Tour scores to global operators. Previously, operators did not have access to official data.
The sports technology company added that the new feed offers “full and uninterrupted coverage of ATP Tour and ATP Challenger Tour events across the season”, assisting sportsbooks in offering “stable and reliable in-play betting markets and an enhanced experience to end-users”.
“We’re delighted to welcome Sportradar, a leader and innovator in the sports data industry, as a supply partner to TDI,” commented David Lampitt, CEO of TDI.
“Together with our existing family of world-class partners, they are helping us expand the distribution of the best tennis data feeds to customers all around the world and generate new revenue streams to invest back into the sport.”
The new feed will be provided alongside the existing official data feed, and it is made possible thanks to a sub-licensing agreement between Sportradar, TDI, and IMG Arena.
Sportradar has also joined the list of licensed suppliers that can deliver odds and trading services based on the official data feed. The partnership further enhances the sport’s integrity via contractual relationships and transparency requirements for sportsbooks.
“By taking a constructive and innovative commercial approach, TDI has found a way to serve another part of the market with official data,” added Moritz Gloeckler, Sportradar MD Partner and Content Management.
“This sub-license agreement enables Sportradar to improve the depth and availability of trusted products to sportsbooks who were previously unable to access official data, broadening the appeal of ATP Tour and ATP Challenger Tour events to fans and bettors.”
Earlier this month, Sportradar agreed to become the official sports data provider of XLMedia through a range of the digital media company’s products and services.
