SportsGrid Network has agreed to a partnership with The Associated Press to make its comprehensive daily sports betting content available to AP users.
Available to users via the AP Video Hub and Newsroom platforms, SportsGrid’s video content for the news outlet includes pre-game odds, over/under, point spread, and moneylines with advanced data analytics.
The content will serve as a sports betting solution to integrate publishers, sportsbooks, and the sports gaming community to unlock “an entirely incremental revenue stream”.
SportsGrid’s daily sports betting and fantasy coverage via a video content solution includes real-time sports news, data, analytics, and statistics to engage with sports audiences whenever on their connected devices.
The content features daily odds, lines, matchups, injury reports, statistics, news, and more across the NFL, NBA, MLB, NHL, college sports, golf, tennis, and soccer.
SportsGrid added that the video content “amplifies and compliments news publisher’s on-demand sports websites and apps creating pre-roll ads and sponsorship opportunities”.
Last month, SportsGrid announced a content partnership with Sportradar to enrich the latter’s sports betting news and analysis offering.