Sandy’s Racing & Gaming providing bet365’s entry into Kentucky market

bet365 logo on a cell phone screen
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Revolutionary Racing, the company behind Sandy’s Racing & Gaming, will be working with bet365 in addition to BetMGM.

While BetMGM will provide and power the retail sportsbook at the forthcoming Sandy’s Racing & Gaming in Ashland, bet365 is using the second of the property’s three licenses.

“We are thrilled to partner with Sandy’s Racing & Gaming,” said a bet365 spokesperson. “Renowned as the best Same Game Parlay experience and fastest In-Play product in the industry, we’re looking forward to bringing the bet365 brand to the Bluegrass State.”

“This is an incredibly exciting time to be a sports fan in Kentucky,” added Revolutionary Racing CEO Prentice Salter. “Bet365 is a trusted, safe, and fun way to place wagers on sports and we are proud to partner with them and offer this option to fans across the Bluegrass State.”

This will be the sixth US market for bet365. The app is already live in Colorado, Iowa, New Jersey, Ohio, and Virginia. Earlier this year, the group initially seemed to be pursuing entry into Massachusetts but ultimately withdrew before submitting an application.

Ohio, which neighbors Kentucky, has been a market bet365 has focused on intently since it opened up on Jan. 1. The operator is consistently in the top three, outperforming big names like Caesars and BetMGM. However, it is doing it with continued heavy promotional credit spend.

Kentucky is a much smaller market by comparison, so it will be interesting to see if the same investment from the group will translate across state lines into the Bluegrass State.