SportsGrid Technology Solutions has announced a content partnership with Sportradar to enrich the latter’s sports betting news and analysis offering.
Through the agreement, the multimedia company’s video and editorial content will be integrated into Sportradar’s data visualization tools, which will “enhance the sports betting news coverage and analysis Sportradar provides to clients of its publisher network”.
“The SportsGrid video content is immediately available for publisher websites and mobile applications,” commented Jason Sukhraj, GM of Syndication, SportsGrid.
“With the kickoff of the College and NFL regular seasons, SportsGrid’s talent and analysts are uniquely qualified to provide publishers with unrivaled sports betting intelligence and insights.”
The partnership will combine SportsGrid’s daily editorial coverage with Sportradar’s data sets and analytics to help its ad:s service clients “unlock incremental revenue streams from the massive sports gaming audience”.
Available in video and article formats, SportsGrid’s editorial coverage includes the top stories in fantasy and sports betting across professional football, basketball, baseball, college sports, golf, tennis, soccer, and more.
“The integration of SportGrid’s video and editorial content with our data visualization tools creates an enhanced offering that is not only unique but also turnkey,” added Mike Smith, Head of ad:s, US Sportradar.
“This partnership will benefit our clients by providing timely, interesting, and engaging content that will resonate with fans and bettors, alike, while simultaneously allowing publishers to further monetize their audience.”
Back in August, SportsGrid expanded and extended its strategic partnership with sportsbook operator BetMGM via a multi-year agreement.