High School Musical actress Vanessa Hudgens has signed up to become a celebrity brand ambassador of sports betting and igaming operator BetMGM.
As a result, Hudgens will feature across numerous upcoming marketing campaigns, promotions and social media content placed on BetMGM’s igaming and casino platforms.
“Vanessa Hudgens is extremely gifted and will be instrumental in BetMGM’s ongoing evolution as an entertainment company,” said Matt Prevost, Chief Revenue Officer of BetMGM.
“We look forward to the partnership and her support in our goal of reaching new audiences in unique and engaging ways.”
Hudgens first achieved fame in the High School Musical movie series in her role as Gabriella Montez and has gone on to appear in several other films including “Spring Breakers,” “Bad Boys for Life” and “Tick, Tick… Boom!”.
As well as appearing in feature films, she has featured in live productions such as Broadway musical “Gigi” and FOX’s “Grease: Live” and “Rent: Live.” Hudgens is a Co-Founder of Caliwater, KNOW Beauty and Thomas Ashbourne Craft Spirits.
The actress has already been confirmed to take part in BetMGM’s ‘It’s On’ campaign. Debuted on national television during Thursday Night Football, the It’s On campaign also features ambassadors such as Jamie Foxx, Kevin Garnett, Wayne Gretzky, Jalen Rose and Barry Sanders.