SB22 has revealed an “industry-first” virtual reality betting platform called VR22 at SBC Summit Barcelona.
The new platform’s experience is created by combining “a 360-degree live game streaming with intuitive betting capabilities”, which, using SB22’s proprietary transactional platform, can be tailored for real-money gaming and free-to-play.
Labeled as “the first mobile-centric, iOS-native, fully automated, cloud-capable, and VR/AR-ready tech platform in the sports betting industry”, VR22 puts fans in “the best seats of a game”, giving them “the ability to interact in real-time and in entirely new ways”, such as placing bets on the next play, play in-game contests, and win team merchandise and branded NFTs.
Commenting on the new platform, Keith Wall, Vice President of Sports Commercial at FanDuel, said: “SB22’s VR application is truly immersive and allows fans to experience and wager on games in a highly innovative way.”
Built to GLI standards and designed for the US market, VR22 uses hand-tracking tools as well as machine learning and artificial intelligence capabilities to generate system-generated personalized promotions and retention offers.
SB22 stated the platform is for sports betting operators, leagues, and professional sports teams, but the possible application of this tech extends far beyond these verticals.
Marko Savkovic, CTO of SB22, added: “We’ve put together an engineering and programming team that is without peer in the industry.
“Our team brings years of experience in sports betting—with specific knowledge and understanding of the US market—along with a deep understanding of enterprise and consumer VR and fintech, to deliver this first-of-its-kind and unique immersive platform.
“There’s simply nothing like it. With this game-changing experience, fans can interact in ways they never have been able to before. We are excited to help shape the future of the industry at SB22.”
Earlier this month, SBC Americas spoke with SB22’s CCO Vik Shrestha, COO Vladimir Jovanovic, and Savkovic to find out more about the company’s new products, why they have shunned the technologies traditionally used in the sports betting industry, and the inspiration they’ve taken from fintech and VR.