SB22 has confirmed the appointment of former FanDuel executive Keith Wall as a strategic adviser to its board as it seeks further growth in the US market.
In his new role, Wall will work closely with the SB22 executive team to support the rollout of its suite of products and services across the US sports betting market.
“I am thrilled to be joining SB22’s outstanding executive team at such an exciting time for the company,” said Wall. “Despite being a relative newcomer, SB22 has already established itself as one of the most innovative sports betting companies anywhere, with multiple industry-first solutions.
“I’m really looking forward to being a part of such a seasoned group of talented people who are clearly taking SB22 to major player status in this dynamic industry.”
Wall is formerly of FanDuel, where he worked as Vice President of Sports Betting Commercial and boasts over 15 years of industry experience which will be used to aid SB22’s growth.
A newcomer to the market, SB22 offers sports betting solutions and technology to operators with its GLI-certified omnichannel platform. It also harnesses AI technology to create promotional capabilities and immersive experiences.
Built specifically for the US market, SB22’s platform supports sports betting, online casino and free-to-play games and is mobile-centric and iOS native.
“We are excited to have Keith join our team as a strategic advisor,” said Vik Shrestha, Chief Commercial Officer at SB22. “To have the opportunity to work with a good friend who also happens to be hands down one of the best executives in the industry is extraordinary.
“His global experience and demonstrable track record of success will prove invaluable as we grow and expand our business.”
Vladimir Jovanovic, Chief Operating Officer of SB22, added: “Having worked closely with Keith for years and successfully launched numerous sports betting operations together across the US, I’ve experienced firsthand his strategic planning and execution capability. He is a fantastic addition to our team.”