Six of the biggest online sports betting and igaming operators have come together to produce a set of industry-led responsible gambling standards named the 12 Point Plan.
In honor of the American Gaming Association’s Responsible Gaming Education Month, the 12 Point Plan has been devised by Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel, and MGM Resorts International.
The core objectives of the 12 Point Plan include: only participating in legal markets that provide consumer protection; instilling an RG culture with their own businesses; ensuring that the companies strive to make online gaming fun first and foremost; and acknowledging that some individuals need additional tools and support related to their gaming activities.
“Bally’s is proud to partner with all of the participating operators. We are committed to the 12-point pledge and it’s Bally’s and the industry’s responsibility to prevent underage gaming and provide education and safeguards,” said Robeson Reeves, President of Interactive at Bally’s Corporation.
Principles of the plan include taking a proactive approach to stamping out underage gambling and providing players with information about gaming through easily understood responsible gaming tools with each company committing to conducting research to fulfill this pledge.
Moreover, the coalition of operators have committed to adopting and effectively promoting the national problem gambling helpline, recently rolled out by the National Council on Problem Gambling.
Employee training has also been a key factor in the 12 Point Plan, ensuring that all staff members are trained and continuously monitored on their responsible gambling measures.
Joshua Jessen, Chief Legal Officer at BetMGM, noted: “Responsible gaming is at the forefront of everything we do at BetMGM. While we operate in a highly competitive industry, we are proud to stand together with our colleagues to adopt these important principles.
“Creating a consistent standard of responsible gaming measures across the board greatly strengthens our collective commitment to our customers, employees, and the communities where we operate. We look forward to building on our work into the future.”
Rounding off their pledge to support RG, the companies detailed “a shared responsibility approach to addressing problem gaming” committing “to working with policymakers, academic experts and researchers, problem gaming treatment organizations, advocacy groups and partners” to better tackle problem gambling.
Martin Lycka, Entain’s Senior Vice-president for American Regulatory Affairs and Responsible Gambling, concluded: “These principles mark an important milestone, and I am delighted other leading operators have joined us in this commitment to responsible gaming in the rapidly growing US markets, as responsibility sits at the heart of our business. It’s truly a first for this market and a significant step for addressing problem gaming on a consistent basis.”