Front Office Sports has partnered with PointsBet to deliver a sports betting newsletter in the US.
Aimed at ‘sophisticated bettors’, the newsletter will provide readers with the latest news, biggest bets and boosts straight to subscribers’ email inboxes.
Described as ‘the digital destination for bettors looking for an edge’, the newsletter will launch three times per week beginning later today. Further, there are plans to expand the newsletter’s frequency to five times per week later in the fall.
“We’re excited to partner with Front Office Sports for a first-of-its-kind newsletter that’s made for the modern bettor,” said Liam Roecklein, Senior Vice President of Content for PointsBet.
“PointsBet’s ‘Hustle’ will provide insider news, insights, unique offers, and more beginning this fall for the start of football season. Sophisticated bettors are always looking for an edge, and we’re confident ‘Hustle’ will be a must-read.”
The partnership between Front Office Sports and Pointsbet will also cater for multiple areas of growth, monetization and audience engagement, details of which are yet to be disclosed.
“We’re thrilled to be able to provide our expertise in developing and executing a custom newsletter for one of the leaders in the sports betting category,” said Andrew Budkofsky, Chief Revenue Officer, Front Office Sports.
“Millions of people will now be able to enjoy a professionally produced newsletter providing incredible insight and perspective in betting.”