Betting Innovation Centre’s Opta BetBuilder Plus to enhance World Cup offerings

Stats Perform and Sporting Solutions have announced their first B2B product set out of the Betting Innovation Centre called Opta BetBuilder Plus.
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Stats Perform and Sporting Solutions have announced their first B2B product set out of the Betting Innovation Centre called Opta BetBuilder Plus.

Opta BetBuilder Plus was created to “unlock the true potential of player props and same-game betting for every operator and bettor”. It is the only major betbuilder product to utilize Stats Perform’s Opta player statistics.

Initially built for football, Opta BetBuilder Plus allows sportsbooks to offer “thrilling experiences” for the 2022 World Cup and beyond, adding that the product “fills key gaps” that have held back football betting’s growth.

The betbuilder product “connects sharp pricing with contextual front-end Opta stats, in-play as well as pre-game, delivered in multiple formats including singles, pre-combined multis, a betbuilder API, and hosted betbuilder UI”.

Opta BetBuilder Plus also features unique Opta-powered markets for a variety of global football competitions and is “built from the ground up to be fast and simple to launch” particularly for operators with an existing Sporting Solutions or Stats Perform integration.

“Opta BetBuilder Plus creates dream experiences for bettors and operators and will set a benchmark for the future of betbuilder products,” commented Shane Gannon, SVP Betting at Stats Perform.

“It perfectly combines the best of Sporting Solutions and Stats Perform: elite modeling and trading expertise, uniquely deep player data, product expertise, and the world-renowned Opta brand.”

Stats Perform launched the Betting Innovation Centre alongside Sporting Solutions back in June to explore and develop new B2B products that help their partners “unlock the true potential of popular betting experiences like player propositions and bet builders”.

CEO of Sporting Solutions, Andy Wright, stated: “Since announcing the Betting Innovation Centre, operators have been asking for player proposition prices like shots to be available at scale in betbuilders and same-game products, in-play as well as pre-game, to make football betting more entertaining for their users.

“They also want their traders to have genuine confidence in the player proposition pricing, so they can keep more markets open longer, for more games, and be creative with their boosts and promotions. That’s a large part of the unique value we’re bringing.”

Gannon added: “Operators want their customers to be able to quickly find and place the right bet, to track it and have stats to help them make a cash-out decision, for all the big leagues but also their local hero players and teams.

“Our Opta BetBuilder Plus product set enables all of this, via a very fast integration. It is perfect for any operator wanting to unlock the true potential of football betting and means every operator can quickly offer trusted, unbeatable football betting experiences.”