Simplebet has agreed a partnership with ClutchBet to provide its micro-betting suite of products to the operator in the sports betting markets of Iowa and Colorado.
Under the terms of the deal, ClutchBet will boost its mobile sportsbook offering in the two states with Simplebet’s micro-betting technology that allows bettors to pick wagers on thousands of play-by-play events in an array of sports.
“Our short-form betting products are redefining the digital sports experience and we’re thrilled to be partnering with ClutchBet to offer these engaging markets to their users,” said Simplebet CEO Chris Bevilacqua.
The integration of Simplebet’s technology fits into Clutchbet’s strategy to become a “cutting-edge” sportsbook, deploying the latest technology to maximize the user experience.
Micro-betting has been cited in recent times as the future of betting by presenting vast opportunities for further fan engagement, as players have thousands of bets to choose from per game.
Via this Simplebet deal, ClutchBet will now offer micro bets on the NFL, NBA, MLB, college football, and college basketball.
The Australian sportsbook is licensed in Iowa and Colorado but also has market access agreements in Louisiana and Indiana, where it will seek to obtain regulatory approval in due course.
ClutchBet’s SVP of Operations, Jake Francis, added: “ClutchBet is committed to delivering the most innovative betting experience, and we’re excited to offer ClutchBet players in Iowa and Colorado the opportunity to more deeply engage with their favorite teams and players both locally and worldwide.”
This marks Simplebet’s latest move to expand its reach n the US after concluding a multi-state deal with Hard Rock Digital last week.