Sports betting media group Better Collective has signed a partnership deal with The Philadelphia Inquirer, to deliver ‘innovative technology and engaging content’ to the publication.
Better Collective will provide The Inquirer with sports betting content, data, and statistics for its up to 10 million monthly visitor readership, as well as technology and content for both igamers and sports fans to learn more about their favorite sports and teams.
Expected to launch in August on Inquirer.com, the content will be provided to the publication by the media group’s subsidiary Action Network.
Lisa Hughes, Publisher and CEO of The Inquirer, stated: “Philadelphia has some of the most passionate and knowledgeable sports fans in the country and this business partnership with Better Collective through Action Network allows us to offer quality content to readers who are interested in sports betting and igaming.”
Through the partnership with The Inquirer, Better Collective now has an additional marketing channel to operate, market, and manage customer contacts to the betting operators.
“We believe that educating bettors by providing them with relevant information, data and statistics will enhance their betting experience,” commented Marc Pedersen, VP and CEO of Better Collective US.
“The partnership with The Philadelphia Inquirer will allow us to reach a very large number of potential users, and we are excited to partner with the publication to provide engaging content to a growing audience.”
In January, Better Collective signed a similar partnership agreement with the New York Post.
Patrick Keane, CEO of Action Network, added: “This partnership will allow Action to share our unique sports betting insights and premium content to the Inquirer’s readers as they decide what wagers to place.
“We have a deep roster of talented sports betting experts who can now share their insights with a larger audience through this partnership. Action Network is purpose-driven to provide the best content, products, and analytics to inform sports bettors of all levels of experience.”