Bankroll links with Betting Hero to launch sports betting concierge program

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Bankroll, a sports bar opening in Philadelphia, has partnered with customer experience firm Betting Hero to develop a concierge program for Bankroll’s sports betting guests. 

Opening this fall, Bankroll aims to educate its sports bettors on how to place bets and which offers are available. 

Bankroll to help bettors who struggle to navigate sports wagering

It comes off the back of Betting Hero and research that revealed that 47% of sports bettors aim to place more bets but struggle to navigate and find the bets they want to place. Furthermore, 71% of sports bettors state they find it important to watch the support they bet on. 

As a result, Bankroll has linked with Betting Hero to develop the concierge program, including in-house sports betting experts to guide guests through the entire wagering experience. 

“We are thrilled to collaborate with Betting Hero and its team of seasoned sports betting experts to create the next generation of gaming catered to sports fans,” said Padma Rao, CEO of Bankroll. “Our unique concierge service will provide customers customized content, coaching, and community, unlike any other venue or platform.”

Creating a VIP experience

Additionally, Betting Hero will help to build Bankroll’s concierge team, which will focus on ‘VIP customer engagement, customer acquisition and building relationships with gambling and sports betting companies’. 

“Betting has become an integral part of the sports fan experience,” said Jai Maw, President of Betting Hero. “Creating a high-end betting experience at a venue like Bankroll gives guests more ways to engage with their favorite games and provides betting companies a truly differentiated way to engage customers. 

“We’re excited to deploy Betting Hero’s sports betting expertise in partnership with Bankroll to create this unique venue experience catered toward bettors.”