Sports betting customers in New York have yet to find a preferred operator despite sportsbooks displaying large customer acquisition rates, according to Betting Hero.
Publishing its report on New York sports bettor’s app preferences – taken from a survey conducted in March – the research arm of Betting Hero concluded that the average player has used 3.3 sportsbook apps since the New York market opened in January. This is considerably more than neighboring New Jersey, where app customers use 2.8 apps.
Furthermore, the research found that app users were more likely to display brand loyalty if they had previously used a sportsbook app in a different state compared to those who had not.
Compounding this conclusion was the statistic that FanDuel had the highest retention rate in the state at 76%, however this rose to 89% amongst those who had previously used the FanDuel app in other states.
Despite the lack of brand loyalty shown thus far, New York bettors did have preferences amongst the apps. Empire State sports bettors rated DraftKings and FanDuel the highest in functionality and ease of use, with FanDuel ranking highest amongst parlay bettors, while DraftKings was preferred among straight bettors.
“Our research takes a deep dive into the mind of the New York bettor and their experience thus far,” said Jai Maw, Co-Founder and President of Betting Hero. “The launch of sports betting in New York is one of the biggest industry developments in years. While many questions remain about this market, our research provides the best initial findings available.”