Gaming affiliate portal Acroud AB has announced the launch of CompareCasino, the latest offering in the firm’s established brand portfolio. It is set to be followed soon with the creation of a site dedicated to sports betting. 

The new site is especially designed for the US market, said the firm and is part of its plan to grow in the US both organically and with M&A. The website is created based on extensive player research and incorporates a set of new unique and personalized features.

The new approach which CompareCasino is based on offers a highly personalized gambling endeavor that will lead to better player retention for online casinos. In addition the brand offers the user a unique user experience, as more exclusive features have been added. 

The Jackpot Tracker where users can see the status of jackpot games in real-time and a handy Bonus Calculator are among the new developed features on offer.

Additionally, CompareCasino has implemented a new set of criteria for reviews. Players can expect a detailed analysis of online casinos and casino games as well as extensive gambling guides and industry news articles.

CEO Robert Andersson commented: “In such a dynamic market as the US we felt the need to create a product that always has the user at heart. Most review websites follow ‘the same old patterns’ and it was time for us to step out of the box and create something different. 

“As casino players ourselves, we knew right away what must be done, and we will continue to expand our ideas even more to be aligned to end-users needs. Soon we aim to launch another brand focused on the US sports betting market.”