Future Anthem secures Series A funding to strengthen North American opportunities

orts betting industry
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AI and data science firm Future Anthem has closed a Series A funding round as it aims to accelerate its North American growth in the sports betting industry. 

Led by Bettor Capital and featuring Sharp Alpha Advisors and Benjie Cherniak amongst other sports betting industry veterans, the funding round will allow the firm to roll out significant product investment and research and development projects. 

Furthermore, the capital is set to establish a US-HQ, put together a team of sales, product, data and delivery specialists to support American growth 

Finally, the funding will allow the firm to ‘significantly scale’ its deep learning and AI products, expand its positions in online casino and target the sports betting space. 

“After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem,” said CEO Leigh Nissim. “I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers.

“We have the perfect strategic partner in Bettor Capital, the leading sports betting and gaming investors in the market, to support us as we supercharge the next phase of our commercial growth and product development. We will be leaning on their US market operational expertise to help take the company not just to the next level, but many beyond.”   

Future Anthem has over 20 operator and studio partners amongst its client list, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair amongst others.

The firm’s flagship Amplifier AI product allows its clients to enhance customer experience, create a personalized experience and optimize performance based on data models. 

Dave VanEgmond, Founder and Partner at Bettor Capital, added: “Future Anthem is a disruptive, best-in-class technology business that we have watched closely and admired for some time. Its value-add, high ROI core offering, established customer base, and talented team gives it a clear leadership position and opportunity for sustained growth in this market. 

“Data and AI is a primary focus across the gambling industry and Future Anthem perfectly fits our thesis of a best-in-class software solution that adds value to operators and studios. 

“We’re excited to partner with Leigh and the team to help Future Anthem scale in North America and drive momentum across iGaming, sports betting, and adjacent verticals.”