Games Global is the latest gaming supplier to partner with AI and data science powerhouse Future Anthem to power personalization and innovation.
The gaming provider said in a release that Future Anthem’s capabilities will drive engagement across its jackpot content portfolio.
Future Anthem’s Audience Identifier module, which is part of its wider Amplifier AI personalization product, features a jackpot tool that continually monitors pot sizes in real time, sending tailored marketing communications to the most receptive audiences using advanced recommendation algorithms.
The module will be integrated for use throughout Games Global’s jackpot game collection including brands like Mega Moolah and King Millions. The tool will prioritize sending personalized messaging to players in real time. Games Global has one of the largest networks of exclusive iGaming content studios, with 40 in-house and partnered studios having developed more than 1,300 proprietary games over the past 20 years.
“Games Global is consistently looking for opportunities to improve operational efficiency across its offering, and Future Anthem’s AI product allows us to do just that,” said Chief Product Officer at Games Global, Andy Booth. “By leveraging Future Anthem’s Audience Identifier tool, we can effectively communicate in real time with targeted customers, amplifying jackpot engagement to elevate the player experience on behalf of our partners.”
Future Anthem building roster of gaming partners in North America
A joint press release notes that Future Anthem’s market-leading technology has proven to drive higher stakes on jackpot games as pots reach points of interest, leading to targeted players boosting their wagers by 20-30%.
“Games Global is a giant in the iGaming industry, and we are proud to assist in upgrading its jackpot personalization processes to supplement its overall offering,” added Future Anthem CEO Leigh Nissim. “Our flagship product, Amplifier AI, has a proven track record of delivering results, and we have no doubt this trend will continue with Games Global.”
Future Anthem’s toolkit is already used by other gaming providers such as Blueprint Gaming.
In September, the British firm announced a landmark deal in Canada, uniting with the British Columbia Lottery Corporation (BCLC) to create an AI and Data Innovation Hub in Vancouver, with a view to collaborating on improving BCLC’s player experience through tech and data capabilities.
