Sports betting ratings agency SharpRank has formed a partnership with AI platform Quarter4 to produce a platform catering to the increasing demand for specialized and personalized data sources and services.
Set to go live prior to the new NFL season, the partnership sees Quarter4 deliver its AI platform to SharpRank for pregame and in-game predictive analysis.
“Individually, SharpRank and Quarter4 offer extremely valuable resources to their clients and the market as a whole,” commented Chris Adams, CEO of SharpRank.
“The complementary nature of what we can provide together creates amplified opportunity around data science which subsequently affects the user experience very positively.”.
“Our focus remains on bringing transparency and elevating the sports betting market. As the industry standard for ratings and proprietary “DNA” of this betting behavior, Quarter4 will leverage us to enhance their already great products.”
Furthermore, it has been stated that the partnership will ‘open tools for clients and their customers’ as the solutions will ‘unlock a new level of user engagement.
“We partner with the most progressive companies in our industry,” added Kelly Brooks, CEO of Quarter4.
“SharpRank’s differentiated technology, combined with our proprietary neural network is what data science dreams are made of.”