Real Luck Group Ltd and its subsidiary companies Luckbox – provider of licensed esports betting, sports betting, and casino games – has appointed Daniel Sanders as its new Director of Marketing.
In his new role, Sanders will lead Luckbox’s marketing strategy to help the firm scale its player acquisition efforts through the second half of 2022, to achieve its organic revenue growth target for the year.
“This is a crucial position that completes the building of our core leadership team,” commented Thomas Rosander, CEO of Real Luck Group.
“This role requires a rare skill set that we have been working diligently to recruit for several months and we are very pleased to attract an individual of Daniel’s caliber to help accelerate our player growth strategy.
“Dan brings genuine esports authenticity along with proven marketing credentials and he will play an important role in our long-term mission to position Luckbox as a leading brand at the intersection of gambling, esports, and gaming. His arrival enhances our leadership team’s wealth of experience in scaling users and revenues in the gambling industry.”
Before joining Real Luck Group, Sanders was the Senior Global Marketing Lead at Tencent Games, the Head of Esports and Gaming Marketing at Red Bull, and he was a manager and player with esports organization Dignitas.
Rosander continued: “As part of our team, he will utilize the sophisticated business intelligence and customer relationship management infrastructure that we put in place over the past year, as we aim to embark on meaningful player acquisition campaigns for the first time in the Company’s history.
“Dan’s efforts to bring the Luckbox brand to a new generation of players will be supported by the continued deployment of the Company’s affiliate strategy, building out a growing network of player referral sites, attracting high-value traffic to our casino product with the aim of driving near-term revenue growth.
“We are confident our strategy gives us a unique advantage against a backdrop of soaring player acquisition costs currently affecting the sector. We have the resources to scale our marketing efforts and deliver on our growth strategy deep into 2023.”
Earlier this year, Real Luck Group appointed Benn Timbury as its new Chief Operating Officer.