Instant Win Gaming, a supplier of instant win games to North American lotteries, has officially announced it will be launching its portfolio of instant win games with the Kentucky Lottery.
Launching through the lottery’s website, the deal will see the Kentucky Lottery integrate IWG’s content portfolio via its online lottery platform with the partnership also seeing IWG’s flagship title, Super Cash Buster, available in portrait mode for the first time, thus optimised for mobile use.
Marty Gibbs, interim president and CEO at Kentucky Lottery, said: “We’re excited by the continued adoption of our online Lottery games among Kentuckians. This partnership with IWG will enable us to increase the variety of games available to meet the expectations of all our players, as we plan to introduce even more new games from IWG to our players in the coming months.”
With its games currently live with ALC, BCLC, Georgia Lottery, Loto-Québec, Michigan Lottery and Pennsylvania Lottery, this latest partnership further expands IWG’s network of lottery partners across North America.
Believing the partnership will provide an improved instant win gaming experience for players in the Bluegrass State, Rhydian Fisher, CEO of IWG, concluded: “Partnering with Kentucky Lottery is an important move for us and we’re delighted to be offering our games to its ever-growing player base.
“Our industry-leading design and development teams create the most innovative games within the instant win sector and will allow Kentucky Lottery players to enjoy a fun, new gaming experience. We’re very hopeful our portfolio will deliver yet more funds for college scholarships and grant programs across Kentucky.”