White Hat Studios is making further inroads on its aim to expand in the US market as it has struck a deal with PlayEagle.com to supply online casino titles in the state of Michigan.
Under the provisions of the agreement, White Hat will supply PlayEagle.com with its European gaming content including slots, jackpots and full-house games.
The online casino will receive branded titles with a successful history in the European market including Ted, Deal or No Deal and Peaky Blinders, all of which have been adapted for a US audience.
Daniel Lechner, VP Sales & Marketing of White Hat Studios, said: “The Michigan market has been incredibly strong since its launch over a year ago. This, combined with a strong catalogue of games, sets PlayEagle.com up nicely to continue taking their fair share of the state’s igaming market.
“We look forward to a long and mutually beneficial relationship as both our businesses continue to grow.”
The partnership is the latest in a streak of deals that White Hat has secured in recent months to expand its content across the US.
In May, the firm agreed to a deal with DraftKings to roll out its content in legal igaming jurisdictions, whilst individual state agreements have been reached with Four Winds Casino, Tipico US and Resort Digital Gaming.
It comes as no surprise, with White Hat’s CEO Phil Gelvan clearly spelling out the company’s intentions at ICE 2022. He labeled White Hat as a dark horse in the US.
PlayEagle.com is an online casino platform operated by the Saginaw Chippewa Indian Tribe of Michigan. The tribe also owns the Soaring Eagle Casino & Resort and Saganing Eagles Landing Casino & Hotel.
CC Griffus, Director of iGaming and Sports Betting Operations at Soaring Eagle Gaming added: “White Hat Studios’ content has proven extremely popular among players in Michigan, so we were adamant that its titles needed to be a significant part of our catalogue as we continue to grow our online offering.
“We can’t wait to roll these games out and are very excited about where this partnership will go.”