Betting and gaming solutions provider BETER has signed a deal to deliver its iFrame solution to Bet Connections in Latin America, expanding its presence in the region.
The agreement ensures that BETER will supply its embedded live sports and esports content portfolio to the operator across various juridications in Latin America including Peru, Ecuador, Paraguay, Argentina and Brazil.
Yori Arami, Chief Revenue Officer at BETER, commented: “The Latin American market for live sports betting and esports has huge potential and this has been seen in the viewing figures across the Setka Cup and ESportsBattle matches in the region. As a result, this deal comes at a very opportune time, providing yet more of the live events that viewers and bettors know and love.
“Our partnership with Bet Connections is significant as it provides further vital exposure across a wide swathe of the region at once and is another step in expanding our next-gen offering in LatAm markets. We can’t wait to get started.”
The supply of sports and esports cotton will include 40,000 events of global esports tournaments including the Setka Cup, efootball, basketball and CS:GO.
Bet Connections will benefit from BETER’s portfolio which is ‘hugely popular with the next generation of players’, with short form action delivering ‘constant engagement and higher turnover’.
Jesus Campo, CEO at Bet Connections, added: “BETER’s range of 24/7 live events is a fantastic addition to our offering, allowing us to provide exactly what our customers are looking for.”
“Moreover, the plug and play iframe solution is going to make an integration process fast and easy, and seamless operations. The deal is just what we expect to help maintain our leading position in Latin America.”