PointsBet has named Nic Sulsky as Chief Commercial Officer for its Canadian operations with effect from June 8, 2021.
The move, said the company, confirms its intent to launch its products and services in Canada following positive developments in the country to legalize single-event sports betting.
A gaming industry veteran and Toronto native, Sulsky was formerly president of Monkey Knife Fight, the third-largest daily fantasy sports operator in the US. Previously, he co-founded in-game fantasy platform InGamer which launched in 2010 in partnership with CBC’s Hockey Night in Canada.
The hire marks PointsBet’s first in Canada and represents the company’s inaugural step toward its strategy of building a leadership team there for the potential marketplace – one that understands the unique Canadian sports landscape and Canadian fans.
“I’m thrilled to be joining PointsBet,” said Sulsky. “This is an international company embracing what it means to be Canadian, and its commitment to providing a made-in-Canada platform for Canadian fans was the deciding factor for me in taking on this role.
“Now that the legalization of single-game sports betting is close to final approval by the federal government, I’m looking forward to launching a truly Canadian platform that will not only provide good jobs in an exciting industry, but also offer Canadian fans an entertaining and engaging experience like no other.”
Johnny Aitken, PointsBet USA CEO, commented: “PointsBet is excited to welcome Nic to the team, adding strong talent that knows how to build first-class gaming brands while possessing a deep understanding of the Canadian landscape.
“With legislation now before the Canadian Senate, our hope is that this will be the first of many Canadian hires as we work to ensure our Canadian leadership team both understands and reflects the unique characteristics of the Canadian sports environment and its millions of loyal fans.”
