Better Collective enters into commercial partnership with New York Post

Sports betting media group Better Collective has agreed to a commercial partnership with the New York Post.
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Sports betting media group Better Collective has agreed to a commercial partnership with the New York Post.

Under the terms of the deal, it will provide the daily newspaper with technology and commercial content for online sports betting through its proprietary sports betting platform, Action Network. Coverage will include content, data, and statistics for the publication’s betting section.

Brad Elders, COO of the New York Post, said: “We are looking forward to bringing better sports betting content and utility to the best sports fans to continue our commitment to deliver unrivaled sports coverage. Better Collective’s innovative tools and informative content will provide our fans with the best resources to navigate sports betting with ease.”

Better Collective has made a strong start in the recently opened New York sports betting market with the five mobile sports betting operators that have begun trading. Four more operators are expected to join as soon as they meet the regulatory requirements..

The commercial relationship provides Better Collective and Action Network with an additional marketing channel to operate, market, and manage customer contacts to US betting operators.

Marc Pedersen, CEO of Better Collective US, commented: “We believe that educating bettors and igamers by providing them with relevant information, data and statistics will enhance their betting experience.

“The partnership with the New York Post is the biggest media partnership agreement to date for Better Collective. It will allow us to reach a very large number of potential users and we are excited to partner with the New York Post to provide betting and iGaming information to a growing audience.”

Patrick Keane, CEO of Action Network, added: “The New York mobile launch was the biggest weekend in Action Network history. We look forward to providing our unique sports betting insights, data, and content to the New York Post readers as they decide on placing wagers with sportsbooks.”