Sports Info Solutions (SIS), a sports data and analytics provider, has agreed to a partnership with the Canadian Elite Basketball League (CEBL) to become an official data provider.
Under the terms of the agreement, SIS will collect, analyze and distribute real-time CEBL data, supporting all aspects of the league’s data requirements.
Alongside ensuring an ‘innovating experience’ surrounding the Elam Ending, which the CEBL is bringing back, SIS will also boost the league’s standing within the US and Canadian sports betting industry.
Dan Hannigan-Daley, CEO of Sports Info Solutions, commented: “At SIS, we’re big believers in the continued evolution of sports and as such are excited to support the Canadian Elite Basketball League and the Elam Ending at large, grow as a key component of basketball.
“The betting opportunities and interest surrounding this innovative way of determining basketball wins and losses is very compelling to us as a driver of advanced fan engagement.”
Assistance in creating the partnership was provided by ThePostGame, as the US-based sports consultancy and content studio is working with the CEBL on its betting and media rights strategies.
SIS will also support the league’s integrity and social responsibility efforts, such as bet types, anti-piracy, and problem gambling, alongside partner operators and those offering wagering on the league.
Mike Morreale, Commissioner of the CEBL, added: “We are very excited to find a partner in SIS that truly supports our efforts to grow the game domestically and internationally and more importantly create a betting solution to further enhance the great benefits of the Elam Ending.
“I can’t wait to see how SIS helps propel us forward through their innovation to new fans across the globe.”