Global sportsbook operator PointsBet has launched a new initiative badged as the PointsBet Personal Good Karma Refund. According to the firm, the offer is the “first of its kind” in the burgeoning US sports betting market.
Made possible by the company’s proprietary, in-house technology and customer service platforms, the initiative enables clients to decide which “bad beat” they want refunded at the end of each month.
Shortly after launching in New Jersey in January 2019, PointsBet created the “Karma Kommittee” to refund clients on the wrong side of the infamous blown pass interference call in the Rams-Saints NFC Championship.
Since then, the firm has continued to offer Good Karma Refunds in the wake of unlikely circumstances that sway the fate of a game, and has also introduced a collection of well-received, bettor-first initiatives including Early Payouts, as seen during last NFL season when Lamar Jackson MVP bettors received their winnings from PointsBet with six weeks left to play.
In introducing Personal Good Karma Refunds, the PointsBet Karma Kommittee has now taken the next step by giving new customers the power to decide which bad beat hurt the most. Eligibility will be applied to new clients who have placed 10 or more cash bets in a given month.
“PointsBet’s mission has and always will be to provide our clients with the ultimate sports betting experience, and part of that is to continuously practice what we preach in terms of being the true bettor-friendly sportsbook,” noted Johnny Aitken, PointsBet USA CEO.
“We are excited to take the next step in that mission today in unveiling Personal Good Karma Refunds. At PointsBet, we understand that every bad beat is not created equal – some may sting specific clients a bit more than others, should it involve a team they support or an instance where they feel particularly wronged – so as a result, we are excited to put the power back into the hands of our clients and let them decide which bad beat needs to be corrected.”