Penn National Gaming is reaffirming its commitment to US veterans as it confirmed the expansion of its ‘myheroes’ program, which recognizes team members who are armed forces veterans, active-duty military or first responders.
Displaying its support for those who served the country, Penn National first launched myheroes in February of 2021, awarding veterans and their guests access to exclusive discounts, offers and unique events at Penn National’s 44 properties in 20 states.
The expansion of the program ensures that a network of ambassadors across the firm will work with the marketing and HR teams to build promotional events around holidays, anniversaries and celebrations, honoring those who have served.
“On the anniversary of the launch of myheroes, we are proud to expand this multi-dimensional program to recognize Penn National team members who have served and sacrificed,” said Jay Snowden, CEO and President of Penn National.
“Our team has thoughtfully developed myheroes to ensure it is truly meaningful and best-in-class for the heroes in our communities, which includes our own team members. Broadening this already-successful program deepens our commitment to supporting service members, which continues to be a key priority for our company.”
In February, Penn National committed $100,000 to local veterans organizations and first responder groups in the jurisdictions where it operates to celebrate the milestone of 100,000 members enrolled. In the three months since, the number of members has risen to over 125,000.