PlayUp US has entered the $12bn a year horse racing industry with the launch of its online wagering platform, Racebook.
Available on both Android and iOS devices, Racebook will serve horse racing fans in several states including California, Florida, Kentucky and Ohio, with launches set for more states in the coming months.
Denis Drazen, PlayUp US Chairman, commented: “As sports bettors get more and more comfortable with betting on their mobile devices it’s only natural that they look at other betting options including horse racing.”
The firm detailed the importance of launching the platform in time for the summer schedule of horse racing as well as the Triple Crown, thanking Horse Racing Product Manager Michael Dempsey for the ‘months of work and development’.
The rollout of Racebook marks the next step in PlayUp’s development, with the firm currently providing sports wagering in New Jersey and Colorado. Additionally, it offers its Slots+ product with slots, scratcher games and other instant win offerings in over 20 states.
It was also disclosed that PlayUp intends to roll out a full igaming suite in the Garden State later this year.
Global CEO of PlayUp, Daniel Simic, added: “The launch of our online Racebook comes at an opportune time where you will see significant growth in the horseracing industry particularly as the US fixed odd’s market opens up.
“It is also a testament to the team at PlayUp to be able to deliver a product that taps into the $12bn a year sector. It’s an exciting time for PlayUp and our shareholders.”