FanDuel enhances PGA Tour offering with IMG Arena integration

Golf ball next to hole on green.
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FanDuel has penned a deal with IMG Arena to utilize its Golf Event Centre in a bid to improve its betting offering for PGA Tour events. 

Beginning August 10 with the FedEx St Jude Championship, the deal sees FanDuel integrate the IMG Arena Golf Event Centre into its app to offer live, in-game betting options for golf fans. 

Markets made available include closest-to-the-pin, longest drive, number of birdies, and stroke-by-stroke bets. Moreover, the Golf Event Centre will offer fans the ability to track each shot in real-time with the data visualization experience, which enables visuals of the course map and hole profiles. 

“As an Official Betting Operator of the PGA TOUR, we’re continually looking for innovative ways to elevate the golf betting experience on our platform for fans during their favorite tournaments,” said Christian Genetski, President, FanDuel Group. 

“By integrating IMG Arena’s Golf Event Centre into our sportsbook platform, we can offer fans access to a robust catalog of live markets that will give them new ways to engage with the sport on every hole.”

Marking the deal and the FedEx St Jude Championship, FanDuel is offering promotions for fans, including a 25% profit boost on any bet placed on a live market during the tournament. The operator will also offer fans who show a bet slip the chance to make a bunker shot for an opportunity to win $5000 in bonus bets.

“Integrating the Golf Event Centre into FanDuel Sportsbook will be a massive win for golf fans, who will now have a robust offering of betting options to choose from as they tune in to see their favorite players and tournaments,” said Scott Warfield, Vice President of Gaming at the PGA Tour. 

“The Golf Event Centre promises to be an exciting addition to the FanDuel platform, and we appreciate the contributions they have made to help us grow engagement in the game of golf.”

“Our Golf Event Centre is an industry-first product that enables interactive in-play betting on golf for the first time, bringing a new dimension to the golf experience for fans around the world,” added Brian Clayton, Vice President of Sales – Americas, IMG Arena. 

“Now FanDuel customers can enjoy its immersive data-visualization features during the PGA Tour’s world-class tournaments, and benefit from unique markets to enjoy every shot, hole and player.”