Esports Technologies Inc – an advanced esports wagering products and technology provider – has secured a software license and service deal between its subsidiary, Esports Marketing Technologies Ltd, and Incentive Games.
The agreement will see Incentive Games – a free-to-play games developer for casino, sports betting, and fantasy sports operators – build customized free-to-play games for Esports Technologies brands.
A free-to-play game using Counter-Strike: Global Offensive wagering markets will be created first, followed by games for Dota 2, League of Legends, and Valorant. The games will include ‘engaging game mechanics’ for customer acquisition and retention while increasing their lifetime value.
John Gordon, CEO of Incentive Games, commented: “This is a flagship moment for us and also for Esports Technologies. We have chosen what we feel is the best esports-focused company for us to enter the vertical.
“We are taking what we have learned with traditional sports and casino free-to-play games and adapted new products specifically for esports. Our algorithms and data models will help us evolve these games through data-driven design, which will allow Esports Technologies to continue its vision to be the leader in esports wagering.”
Earlier this year, Esports Technologies Inc filed a new patent for a ‘Financial Instrument Performance-Based Pari-Mutuel Betting System and Method’ to create a new wagering experience.
“In Incentive Games, we have a recognized developer with a track record of building free-to-play games across all wagering verticals to actively engage and retain players,” stated Michael Barden, Director of Loyalty and Retention at Esports Technologies.
“We have immediate access to Incentive’s library of game mechanics we can apply to the esports vertical, and we will be jointly developing custom free-to-play games that are authentic to our rapidly evolving gamer audience.”